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Last week I went over the prevention step of emergency management. Now that you have set a baseline standard of communication and started building trust with your team, the next step is mitigation.
One of the pieces of advice that I had offered during the prevention step was asking your team about what they think could go wrong during a crisis, and here is where you can work to turn their ideas into tangible concepts.
Example
Let’s say that one of your team members expressed concerns that your building is lacking emergency signage for fires, extreme weather, and other serious events. As the leader, here is where you can take an active step to put signage up.
Now this may seem like a somewhat obvious example, and sometimes they are. Other times, depending on your field, the crisis may be a bit more nuanced.
For those in the marketing world, a crisis could be a simple social media post that criticizes your brand. Now sometimes these posts gain traction and sometimes they flop, and sometimes engaging is important and other times the best thing to do is leave it alone.
But how do you determine the response? Well, just like a tornado, you put a plan into place. Maybe what triggers your response is certain words that are used and how they are used, how much traction it has received, or who it is coming from.
Whether or not you actually use the plan will depend on the things beyond your control, but having that plan when you need it will make your ability to lead that much easier.
Does it mean that everything will go exactly to plan? No, almost a guaranteed not. If it does, please let me know your secret.
Need help building your plan? Contact mary@blue-empress-consulting for an initial assessment.
Looking forward to connecting with you.
Mary A. Pantle
President and Founder
Blue Empress LLC
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